23 Jan 2018
You might also be considering moving your business to a new location and wondering just how much of an impact your location can have. There are a number of things that you should take into consideration when planning your business location, as it can massively affect how successful you are. Our blog gives you some top tips on how to choose where to locate your business and explains why location is important.
Convenience
One of the major aspects of choosing your business location should be just how convenient it is for staff and customers. If you choose a site that is remote and difficult to reach, then it is more than likely that customers won’t make the trip to the store. For businesses that don’t require customers to see your product, this can be okay, but you will lose out if customers need to visit a showroom or view your products. If your location isn’t convenient then you could also have the problem attracting skilled staff too, as they may choose to work elsewhere.
Transport and Parking
Another aspect that you should also make sure you consider when choosing a business location is transport links and the parking facilities. If your business isn’t within easy reach of bus or train stops then you could be missing out on a whole host of customers. This doesn’t just include people that don’t drive, as business professionals might often stop somewhere on their way home from work. Parking is also important so that your customers can come into the store and pick items up if they don’t want to pay for delivery or need something urgently. If you don’t have a large number of parking spaces available then you might need to arrange for your staff to park elsewhere, rather than taking up all of your spaces.
Competition
It is also worth considering the competition and where they are located as this can have a big impact on your success. If your competition is set up in a prime location, then it can be difficult to compete with the footfall they get if you are not also in a good location. This also works in reverse as you could gain the upper hand on your competition by moving to a prime location. The new location will also be more expensive so you should make sure that you have worked out whether or not you can afford the new premises and still make a profit.
Costs
However, there is no point in choosing your location purely based on the above factors if you simply can’t afford to make a profit. This is the most important factor in the process and you should consider all costs including rent and staffing before deciding on a location for your business. There is no point in renting a prime location for your business if you don’t sell enough to afford the rent. You should consider that the new business location could actually help you to increase sales from a higher footfall though.
Once you have made your decision on all of these factors, one of the biggest stumbling blocks when moving your business to a new location is the logistics. It can be hard to comprehend how you will actually manage to move all of your office furniture and fixings to new premises. That’s where we can help, as Bishop’s Move has a great deal of experience in business removals. Make sure you get in touch with us if you are thinking about setting up or moving a business.
